ABOUT US
Topical, informative and fashion, IDEM is the home of the week’s biggest news stories and talking points as they happen, smart shoppable fashion, the most up-to-date trends from the runway, red carpet and the street. Whether it’s the dress every influencer is wearing on Instagram or the trend we’re seeing everywhere, you’ll know about it as soon as we do.
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Our informative, practical approach to fashion means that we give honest reviews of the products you want to know about – while also answering the health questions that are relevant to you. Wellbeing – from mental health to sexuality – is important to you, so it’s important to us, too. Here you’ll find practical, thoroughly researched features, in a tone of voice that is totally relatable.
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We’ve got the bigger issues covered, too. From our take on some of our audience’s biggest milestones – from educational pressure to relationships – to agenda-setting features on what’s affecting youth globally, IDEM is the place everyone comes to when they want to feel informed, entertained, inspired and that they belong.
THE FACES OF IDEM
Meet the faces of IDEM who never fail to strike a pose and rock the most approved and most fashion latest outfit trends:(From left to right, top to bottom)
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Maddie Barnes, a true inspiration who never fails to use fashion in her activism.
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Samuel Charles aka Sam, one of our most iconic models who demonstrates that modern fashion can still be old-fashioned.
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Aneeka Al-Jamil, our newest model who originates from Bangladesh shows us that fashion doesn't have an ethnicity!
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Rufus South, with his extreme style and form, always stealing the spotlight from his colleagues.
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Lauren Harvest, the number one audience fan since she joined us in 2016 for her first photoshoot.
Contact Us
500 Terry Francois Street London,
Open Monday to Friday 12pm to 10pm
Saturday to Sunday 12pm to 11pm
Get In Touch
Contact Us
Listen to a rapid interview on why Joshua Hughes got involved in the world of modeling: